It’s really all about you

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What we did

We have worked with Wesleyan as their digital agency for 10 years and in that time have provided a constant service in digital and marketing comms work. Our role is to support the efforts of Wesleyan’s digital team and help them to deliver against the broader strategy for the company, whilst keeping customers very much at the heart of all user experience developments.

During this time we have carried out a number of high profile projects:
CX,UX design and build of Wesleyan UK (and its subsequent support and maintenance)
CX,UX design and build of My Wesleyan (and its subsequent support and maintenance)
CX,UX design and build of My Wesleyan App (and its subsequent support and maintenance)
CX,UX design and build of Wesleyan’s career site (and its subsequent support and maintenance)
CX,UX design and build for ISA’s direct
Re-design of all Digital Assets at re-brand launch
Income Protection re-launch concept, content and communication campaign
Investment re-launch and creation of the Investment Hub within .co.uk

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“… bpi is and always has been an extension of our Digital Team here at Wesleyan rather than 'just a supplier'. They go above and beyond to deliver and never compromise on quality…”
Wesleyan - Digital UX and Propositions Manager
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We have also support marketing with several campaigns and presentations that spans all of the segments (Doctors, Dentists, Teachers and Lawyers) as well as assisting in strategic ideas and sales play for the PR team, Students and the Maggie McGee microsite for Charity.

The solution has been developed using our proven user centred design methodology, to be responsive and accessible on multiple device platforms (desktop, mobile and tablet) to reach as many users as possible, wherever they are, at work or on at home.

Providing an Alterian (CMS) to the digital team has ensured the site offers a good return on investment and is a future proofed system for continued development.

£5.5M Invested in ISA's directly in 2016
Serving over 448,876 page impressions to over 200K users
Customer acquisition increase conversion from 56% to 78% in 2016
8,570 Leads created via digital marketing
34% click through rate achieved through digital communications

Technologies used

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