Employer Branding Campaign

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What we did

In 1991 TomTom was founded and began a journey that would change the way people drive forever. Their team were always a critical part of their business, they strongly believe that the team need to live and breathe the core values and ethics of the business in order for it to succeed and thrive.

No matter where you are, or what your area of responsibility is, TomTom firmly believe that it is up to each and every one of the TomTom team to make their brand come to life and reach its fullest potential.

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This is why, when they rebranded they felt it was important to reach out to their team internally before sharing with the customers.

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TomTom approached us to help spread the word and vision of their new brand by positioning it in a unique and informative way.

The internal website was the perfect platform for delivering the new brand messaging alongside the Brand packs which contained assets that told the new brand story in an original and memorable way.

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The brand pillars leaflet was designed to bring the core brand messaging to life, through the use of emotive imagery.

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Assets ranged from floor vinyls and Z cards to window stickers and calendars.

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Technologies used

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