Silver Cross – A good start to life
What we did
Silver Cross is a brand established 140 years ago and has developed into one of the UK’s premium nursery and luxury goods producers. They now sell globally and have taken the Asia region by storm in recent years.
We’ve worked with Silver Cross since 2008 under the stewardship of their CEO Nick Paxton. Targeting mums of all ages, we’ve worked hard to create a brand that builds an emotional connection (aimed at the heart); whilst balancing this out with a rational focus of build quality, service and design.