In early 2017, after a competitive pitch, BPI ROK were engaged to provide marketing, strategy and media support for Severn Trent Water’s (STW) New Talent recruitment.
The challenge was to deliver a minimum of 40 graduates per year, whilst also enhancing their status as the leading employer in the water utilities sector.
We started with the why – not the what.
Why is it important for everyone to have fresh drinking water? Have you ever wondered why every time you turn on the tap clean drinking water comes out?
Severn Trent exist to provide the very best service to its customers and, to be the leader in its sector by 2021. To do this they need the right talent. They need people with fluid thinking…