ABN AMRO – Internal Comms
What we did
ABN AMRO serves retail, private and corporate banking clients with a primary focus on the Netherlands and with selective operations internationally. In the Netherlands, clients are offered a comprehensive and full range of products and services through omni-channel distribution including advanced mobile application and internet banking. Internationally, they are active in areas in which they have substantial expertise.
ABN AMRO came to their newly-appointed internal comms agency, BPI | ROK to devise a campaign to bring to life the theme of ‘reliable and responsible banking’, a new internally-facing change programme within its global private banking division.