Christmas time at Browns is a huge occasion and their customers are never disappointed by the menu, service or atmosphere. This is where the idea “Christmas time is Browns time” stemmed from.
The Browns clock is a recognisable part of their identity; therefore we decided to incorporate the clocks design throughout their Festive campaign, whilst adding a flair of Festive cheer.
We proposed that Browns introduce a compact menu pack, which could hold all of the menu options, ranging from the Festive menu to New Year’s Eve menu. Each menu had a tailored caption, which played on the clock element of the menu design. This menu pack was also used as table talkers and take-away menus to entice customers to book.
The Festive campaign for 2015 ran through their digital and point of sale activity and resulted in a successful Festive period and all 27 restaurants were fully booked for both Christmas day and New Year’s Eve.
View website: www.browns-restaurants.co.uk