Integrated Campaign – Dark Nights

The nights are getting darker and the days are getting shorter. We all need something to spark up our evenings and this Winter the customers of Browns Bar and Brasserie were truly spoilt. As well as a delicious new selection of dishes and drinks, we took a fresh look at the design aspect of their marketing approach.

With such a strong presence in their restaurants, through their food and with their knowledgeable staff – we decided to use the menu as an opportunity to promote the very best dishes that Browns had to offer. Our illustrative design approach was powerful and effective without being over-complicated or fussy.


We rolled the creative across all customer touch-points, ranging from digital to offline and also point of sale. Browns were delighted to discover that their e-shot open rates are impressively performing best out of all of the M&B brands.

The feedback received from both the customers of Browns Bar and Brasserie and the Mitchells and Butler’s team was thoroughly positive.  So positive, they have decided to carry the winter campaign through to summer – after some minor colour tweaks of course.

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