A British toy company
What we did
In 2003 the Character Group made a strategic decision to develop its own products to market along side those sourced from our third party distributor partners. Today over 75% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets for our product, which is now sold in over 30 countries worldwide.
Having worked with Character for over ten years we understood their customers and were in a good position to rework their online customer experience; to deliver better conversions and profit.