MG – new Automotive Creative Agency in Action
MG Motors approached bpi. ROK creative as their Automotive creative agency to launch their first SUV and a major component of their rejuvenation of the MG brand in the UK. As part of the launch strategy undertaken by ROK, the launch event was to showcase the new GS to motoring industry press and the MG dealer network. The challenge was to devise a theme for the event that would capture the fun aspect of the car’s DNA whilst creating the best environment to demonstrate the car’s abilities and characteristics.