Chartered Accountants

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What we did

We were challenged developing a new website for Alliotts – an independent 14 partner accountancy and business advisory practice based in Central London and Guildford.

Alliotts had an existing website build on an old WordPress platform. This website was becoming dated and did not allow Alliotts’ marketing team the flexibility that they wanted from the CMS. One of the key deliverables of the website was to help generate leads.

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We needed to work closely with a number of key stakeholders within Alliotts. We held several workshops with these people to help shape the UX of the website and ensure that all business requirements were met. Following on from these workshops we created a number of design concepts for the client to review, before choosing a particular route to go down.

These personas enabled us to understand where users were going on the website, what elements needed to be made easier to access, and what elements had become stagnant forming a variety of user journeys.

Umbraco solution

Umbraco

We created a responsive site, with an Umbraco CMS back end, that was easy to edit by the Alliotts’ digital team. The user journey through the site was streamlined, to allow users to get in touch with Alliotts more easily

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What was achieved

Over 3,000 leads generated
22.56% Increase in sessions
22.46% Increase in users
6% Increase in page views

Technologies used

Umbraco
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browser stack
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