Bring on tomorrow
What we did
AIG wanted to know more their customers experience when purchasing an insurance product through their digital channels. We were chosen to carry out a series of user tests to determine the best route for converting visitors into sales.
We used focus groups, user testing in the lab, behavioural science based evidence and anecdotal findings gathered from desk based research to build a picture of customer buying patterns and behaviours. We looked closely at customer pain and biases in buying life and health insurance online.