Account Based Marketing

What is it?

Account Based Marketing in our eyes is ‘Zero Waste Marketing’, where sales and marketing work together to target key personnel in your key targeted accounts, rather than individuals. This allows for the overall focus being on having full visibility about your buyer needs and building with specific targeted accounts that generate greater revenue.

With ABM we group leads based upon the account, resulting in more focused leads, which ultimately lead to conversions. Personalised messages to the right people at the right time means more targeted efforts which result in higher conversions.

You’re in good company…

“… The consultancy we have had from BPI ROK has been second to none. They bring challenge, intelligence, innovative thought, creativity and a sense of humour to all aspects of work…”
Head of Marketing - Triodos Bank
“The sales play and key persona discovery was incredibly productive and helped us consider new approaches and messaging our successful ABM campaigns.”
Director EMEA Marketing - Zyme Solutions
“Delivering an ABM marketing campaign across such a wide geography is a tremendous challenge - BPI ROK created a market leading campaign that delivered on all fronts.”
Marketing Director EMEA - Commvault
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Road to ABM

So, are you ready to start focusing both your marketing and sales efforts on a more targeted approach to finding, engaging and doing business? Yes! Then you’re at the very exciting start of the road to ABM success.

We’ve created this white paper especially for you. It will take a tour of the basic steps needed to get your ABM strategy and tactics rolling. Learn more and download it by clicking the button below.

The Road to ABM
Fill out the form below to recieve your FREE copy of ‘The Road to ABM’
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