What is it?
Account Based Marketing in our eyes is ‘Zero Waste Marketing’, where sales and marketing work together to target key personnel in your key targeted accounts, rather than individuals. This allows for the overall focus being on having full visibility about your buyer needs and building with specific targeted accounts that generate greater revenue.
With ABM we group leads based upon the account, resulting in more focused leads, which ultimately lead to conversions. Personalised messages to the right people at the right time means more targeted efforts which result in higher conversions.